12. One Question Every Company Must Answer

4:34 — Patrick Lencioni defines clarity.  

5:02 — Patrick Lencioni gives an overview of the six clarity questions. 

6:53 — Patrick Lencioni does a deep dive into question one ... why do we exist? 

8:09 — The Table Group’s core purpose. 

10:00 — Patrick Explains that there are different ways to answer question one.  

12:42 — Clarity example: Southwest Airlines  

15:00 — Clarity example: Zogenix 

15:24 — Clarity example: Sierra Cascade  

15:39 — Clarity example - VARI 

16:05 — Clarity example - Silver Oak Winery  

18:05 — Cody Thompson asks: what is the cost of taking your eye off your clarity? 

19:39 — Patrick Lencioni explains why organizations in the same industry can and should have different reasons for existence. 

20:41 — Cody Thompson asks: what is the cost of not having clarity within your organization?  

21:29 — Cody Thompson tells a story of the core purpose within his company Four Athletics.  

22:55 — Patrick Lencioni explains how a core purpose can differ from business to business within the same industry: example – food industry.  

24:58 — Clarity example: Chik-fil-A  

26:10 — Cody Thompson asks Patrick Lencioni how to get your team refocused on the organization’s clarity. 

27:55 — Cody Thompson asks Patrick Lencioni how much of clarity relates to attracting the right people. 

29:49 — Patrick Lencioni explains how important it is to be the Chief Reminding Officer. 

31:52 — Patrick Lencioni explains the difference between Aspirational, Accidental, Permission to Play and Core values.  

35:18 — Patrick Lencioni talks through finding balance between casual team building and wasting time.  

38:37 — Patrick Lencioni explains working in the business vs working on the business.