Getting Naked | The Table Group

Getting Naked

In Getting Naked, Pat Lencioni unveils a revolutionary approach to client service that yields uncommon levels of trust and loyalty. Pat challenges service providers to be completely transparent and vulnerable with clients in order to overcome the three fears that ultimately sabotage client allegiance. Written for internal or external consultants, financial advisors or anyone serving long-term clients, Getting Naked will provide powerful, actionable tools to help readers overcome the three fears and gain a real, lasting competitive advantage.


The Concept

Naked service requires the provider to be vulnerable—to embrace uncommon levels of humility, selflessness and transparency for the good of the client. Client loyalty and trust are achieved by overcoming the three fears.

The Model

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  • Fear of Losing the Business

    Drives a service provider to protect their client base, business opportunities and revenue by censoring feedback and avoiding difficult issues.
  • Fear of Being Embarrassed

    Impedes a service provider’s ability to provide open, honest insights because they hold back their ideas, hide their mistakes and edit themselves to save face.
  • Fear of Feeling Inferior

    Challenges a service provider’s assumption that they must preserve their social standing with the client at all costs.

Free Tools & Resources

Download our free tools and resources that will supplement your understanding of the getting naked model.

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